Video-centric multi platform custom content

What is Video-centric multi platform custom content?
 
A video first approach to social media. Using video as the centerpiece of your social media content, you can spin it out into various media types providing you with original, easily shareable customized social media content. Less reblogging, less resharing, less retweeting other people’s content. Produce content that stands out in your feed because it’s in your own voice, original, organic, genuine. Become an authority in your area of expertise by leading with the knowledge and information you know. Share it, see the reach, develop your audience and watch it grow.